Culture Market Economy
This offers a new model to protect art and culture with a political cultural guideline along with the economic needs required to finance such an undertaking. Art and culture offer an identity to a competing economy and become an integral part of society, thus giving space for new initiatives to merge cultural and economic achievements in an identity-protecting process. The Culture Market Economy model should offer a direction that supports and strengthens art, culture and education as a legitimate base for long-term economic growth.
Branding through Art & Culture
In a globalised world with shifting centres like from Europe to Asia, it becomes vital for nations to brand themselves through their art and culture. Leaders of cities, regions and countries are often faced with difficult challenges to set new milestones in order to become relevant crosswords for art, culture, education, economy, trade and tourism. The Culture Market Economy will gain a significant value in the entertainment world, mainly represented by sports today.